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Cleaire Acquired by NewWorld Capital Group

Contact:
Kevin Harris
Cleaire Advanced Emission Controls, LLC
510-614-5110

August 15, 2011
For Immediate Release

San Leandro, CA – NewWorld Capital Group today announced that it has acquired Cleaire Advanced Emission Controls, LLC, a leading provider of particulate matter and nitrogen oxides abatement products for on-road and off-road heavy-duty diesel-powered vehicles. Cleaire’s products are verified by the California Air Resources Board (CARB) at Level 3, a Best Available Control Technology abatement standard. The Company’s products reduce particulate matter emissions from in-use diesel engines by greater than 85%.

Headquartered in San Leandro, California with a manufacturing facility in San Diego, Cleaire holds a leading share in the retrofit diesel particulate filter (DPF) market in the United States and also sells its products in selected foreign countries.

Diesel-generated particulate matter (especially fine particles less than 2.5 microns in diameter) is a significant health hazard associated with a variety of health issues including asthma, bronchitis, irregular heartbeat, heart attacks, and cancer.1 More than 70 million people in the United States live in federal Environmental Protection Agency designated “Nonattainment Areas” for fine particulate matter standards.

In light of rapidly growing demand for mobile-source diesel particulate filters, NewWorld’s investment will enable Cleaire to expand its sales and product support capability in domestic and international markets.

Cleaire’s founder Kevin Shanahan commented: “We are delighted to have NewWorld Capital as the next owner of our Company. Cleaire is confronting a major opportunity as demand for reducing diesel particulate emissions surges in California and elsewhere around the U.S.” Added Gale Plummer, Cleaire’s CEO, “The experience, skills and market access of the NewWorld team will be crucial as we work to meet the rapidly growing demand for reducing diesel engine pollution.”

Bill Hallisey, a Founding Partner of NewWorld Capital, noted: “We were deeply impressed with Cleaire’s innovative diesel emissions reduction products and the benefits they bring to the world. We look forward to working with Gale Plummer and his talented management team which will remain unchanged to achieve significant sales and earnings growth as the Company deploys its DPF products around the world to reduce the environmental costs associated with diesel-powered vehicles.”

About Cleaire Advanced Emission Controls, LLC

Cleaire offers advanced retrofit exhaust control systems for in-use diesel engines. Its latest product, LongMile®, is a significant improvement over competitive products in the marketplace. Cleaire offers eight diesel emissions control products for on-road and off-road vehicles, all of which are Level 3+ verified by the California Air Resources Board. Cleaire is headquartered in San Leandro, CA with a manufacturing facility in San Diego, CA. (www.cleaire.com)

About NewWorld Capital Group

NewWorld Capital Group is a leading private equity firm focused on investing in the rapidly growing environmental opportunities sector, principally in the United States. NewWorld makes growth equity and control investments in growing mid-sized and smaller companies in energy efficiency, clean energy, pollution abatement, water reclamation and reuse, waste-to-value, sustainable/biodegradable materials, and related environmental services. The Firm does not accept technology risk and invests only when a productive partnership can be formed with company management. NewWorld was founded by a group of experienced investors and business builders from General Electric, Goldman Sachs, McKinsey, and several private equity firms. (www.newworldcapital.net)

1 http://oehha.ca.gov/public_info/facts/dieselfacts.html

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Cleaire Advanced Emission Controls, LLC • 800-308-2111 • www.cleaire.com